--- title: News & Insights | Allison Wilker description: Allison Wilker is Icon’s Chief Client Officer and has 23 years of leading clients to marketing, retail, and PR success. Clients include Tempur Sealy, Mt. St. Joseph University, Skyline, Fifth Third Bank, and Valvoline. Allison’s focus is in consumer durable goods, food, education, and finance. --- [![](https://blog.iconcommerce.com/hubfs/raw_assets/public/Icon-22/images/icon-logo.svg)](https://iconcommerce.com/) - [Our Focus](https://iconcommerce.com/our-focus) - [Marketplace](https://iconcommerce.com/our-focus/marketplace/) - [Direct to Consumer](https://iconcommerce.com/our-focus/direct-to-consumer/) - [Retail](https://iconcommerce.com/our-focus/retail/) - [Work](https://iconcommerce.com/work) - [Our Agency](https://iconcommerce.com/our-agency) - [About Icon](https://iconcommerce.com/our-agency/about-icon/) - [Our Approach](https://iconcommerce.com/our-agency/our-approach/) - [Partnerships](https://iconcommerce.com/our-agency/partnerships/) - [News & Insights](https://blog.iconcommerce.com) - [News](https://blog.iconcommerce.com) - [The Scope](https://info.iconcommerce.com/newsletter) - [Considered Purchase](https://info.iconcommerce.com/considered-purchase-the-ultimate-guide) - [Co-Marketing](https://info.iconcommerce.com/the-ultimate-retail-co-marketing-guide-for-marketers) - [Careers](https://iconcommerce.com/careers) - [Get in Touch](https://iconcommerce.com/get-in-touch) ![Blog Listing Flair](https://blog.iconcommerce.com/hs-fs/hubfs/Blog%20Listing%20Flair.png?width=620&height=1046&name=Blog%20Listing%20Flair.png) # **News & Insights** Get our take on industry trends, strategic shifts, and any Icon Commerce updates. ## Posts by Allison Wilker: [![](https://blog.iconcommerce.com/hs-fs/hubfs/feature_image-Jun-15-2021-01-53-01-72-PM.jpg?width=365&name=feature_image-Jun-15-2021-01-53-01-72-PM.jpg)](https://blog.iconcommerce.com/learn-how-icon-supports-co-branding-efforts) ### [Learn How Icon Supports Co-Branding Efforts](https://blog.iconcommerce.com/learn-how-icon-supports-co-branding-efforts) By Allison Wilker on Jun 17, 2021 [![](https://blog.iconcommerce.com/hs-fs/hubfs/26716-21_featured%20image_01.jpg?width=365&name=26716-21_featured%20image_01.jpg)](https://blog.iconcommerce.com/how-to-build-a-consistent-strategy-for-co-branding-marketing-efforts) ### [How to Build a Consistent Strategy for Co-Branding Marketing Efforts](https://blog.iconcommerce.com/how-to-build-a-consistent-strategy-for-co-branding-marketing-efforts) By Allison Wilker on Mar 25, 2021 [![](https://blog.iconcommerce.com/hs-fs/hubfs/26716_13%20Blog%20Images26716_13%20Header%20image.jpg?width=365&name=26716_13%20Blog%20Images26716_13%20Header%20image.jpg)](https://blog.iconcommerce.com/retail-co-branding-are-you-getting-the-most-from-your-partnerships) ### [Retail Co-branding: Are You Getting the Most From Your Partnerships?](https://blog.iconcommerce.com/retail-co-branding-are-you-getting-the-most-from-your-partnerships) By Allison Wilker on Feb 25, 2021 [![](https://blog.iconcommerce.com/hs-fs/hubfs/23748-03%20Blog%20Assets%20CP%20Methodology%20Influence%20Jan20_A_02feature_image.jpg?width=365&name=23748-03%20Blog%20Assets%20CP%20Methodology%20Influence%20Jan20_A_02feature_image.jpg)](https://blog.iconcommerce.com/how-a-considered-purchase-methodology-will-influence-how-you-execute-at-retail) ### [How a Considered Purchase Methodology Will Influence How You Execute at Retail](https://blog.iconcommerce.com/how-a-considered-purchase-methodology-will-influence-how-you-execute-at-retail) By Allison Wilker on Jan 16, 2020 ![Icon Contact Flair](https://blog.iconcommerce.com/hs-fs/hubfs/Icon%20Contact%20Flair.png?width=1170&height=506&name=Icon%20Contact%20Flair.png) ## Put our insights **to work** Reach out today to see how we can help your business hit growth goals. ![](https://blog.iconcommerce.com/hubfs/raw_assets/public/Icon-22/images/icon-logo.svg) 35 W 8th Street Covington, Kentucky 41001 859.647.7271 - [Retail](https://iconcommerce.com/our-focus/retail/) - [Direct to Consumer](https://iconcommerce.com/our-focus/direct-to-consumer/) - [Marketplace](https://iconcommerce.com/our-focus/marketplace/) - [Work](https://iconcommerce.com/work/) - [About Icon](https://iconcommerce.com/our-agency/about-icon/) - [Partnerships](https://iconcommerce.com/our-agency/partnerships/) - [Our Approach](https://iconcommerce.com/our-agency/our-approach/) - [News & Insights](https://blog.iconcommerce.com) - [Careers](https://iconcommerce.com/careers) - [Get in Touch](https://iconcommerce.com/get-in-touch) ![](https://blog.iconcommerce.com/hubfs/raw_assets/public/Icon-22/images/icon-logo.svg) 35 W 8th Street Covington, Kentucky 41001 859.647.7271 - [Retail](https://iconcommerce.com/our-focus/retail/) - [Direct to Consumer](https://iconcommerce.com/our-focus/direct-to-consumer/) - [Marketplace](https://iconcommerce.com/our-focus/marketplace/) - [Work](https://iconcommerce.com/work/) - [About Icon](https://iconcommerce.com/our-agency/about-icon/) - [Partnerships](https://iconcommerce.com/our-agency/partnerships/) - [Our Approach](https://iconcommerce.com/our-agency/our-approach/) - [News & Insights](https://blog.iconcommerce.com) - [Careers](https://iconcommerce.com/careers) - [Get in Touch](https://iconcommerce.com/get-in-touch) #### Stay Connected Subscribe to The Scope, our monthly newsletter, for marketing POVs from Icon experts, industry updates, and more. © 2026 Icon Commerce [Privacy Policy](https://www.iconmc.com) [Terms and Conditions](https://www.iconmc.com) © 2026 Icon Commerce [Privacy Policy](https://www.iconmc.com) [Terms and Conditions](https://www.iconmc.com)