--- title: News & Insights | Jason Bender (2) description: With 20 years of brand building and digital innovation for clients like Mars, P&G, Ford, and more, Jason brings deep CPG, automotive, healthcare, and tech marketing experience to Icon as Chief Experience Officer. He blends the skillsets of creative and strategist to guide the execution of Icon’s customer-facing work across teams. His honors include Cannes, CLIO, and Webbys. He has been published in iMedia Connection and Inc, and has presented at events like NewCo and HOW Design Conference. (2) --- [![](https://blog.iconcommerce.com/hubfs/raw_assets/public/Icon-22/images/icon-logo.svg)](https://iconcommerce.com/) - [Our Focus](https://iconcommerce.com/our-focus) - [Marketplace](https://iconcommerce.com/our-focus/marketplace/) - [Direct to Consumer](https://iconcommerce.com/our-focus/direct-to-consumer/) - [Retail](https://iconcommerce.com/our-focus/retail/) - [Work](https://iconcommerce.com/work) - [Our Agency](https://iconcommerce.com/our-agency) - [About Icon](https://iconcommerce.com/our-agency/about-icon/) - [Our Approach](https://iconcommerce.com/our-agency/our-approach/) - [Partnerships](https://iconcommerce.com/our-agency/partnerships/) - [News & Insights](https://blog.iconcommerce.com) - [News](https://blog.iconcommerce.com) - [The Scope](https://info.iconcommerce.com/newsletter) - [Considered Purchase](https://info.iconcommerce.com/considered-purchase-the-ultimate-guide) - [Co-Marketing](https://info.iconcommerce.com/the-ultimate-retail-co-marketing-guide-for-marketers) - [Careers](https://iconcommerce.com/careers) - [Get in Touch](https://iconcommerce.com/get-in-touch) ![Blog Listing Flair](https://blog.iconcommerce.com/hs-fs/hubfs/Blog%20Listing%20Flair.png?width=620&height=1046&name=Blog%20Listing%20Flair.png) # **News & Insights** Get our take on industry trends, strategic shifts, and any Icon Commerce updates. ## Posts by Jason Bender: [![23085-08 ICON Blog Assets Bottom Funnel Focus--feature_image](https://blog.iconcommerce.com/hs-fs/hubfs/23085-08%20ICON%20Blog%20Assets%20Bottom%20Funnel%20Focus--feature_image.jpg?width=365&name=23085-08%20ICON%20Blog%20Assets%20Bottom%20Funnel%20Focus--feature_image.jpg)](https://blog.iconcommerce.com/4-things-that-will-happen-when-you-focus-on-the-bottom-of-the-funnel-first) ### [4 Things that Will Happen When You Focus on the Bottom of the Funnel First](https://blog.iconcommerce.com/4-things-that-will-happen-when-you-focus-on-the-bottom-of-the-funnel-first) By Jason Bender on Oct 16, 2019 [![23085-05 ICON Blog Assets Your Business Needs a Marketing Agency--feature_image-1](https://blog.iconcommerce.com/hs-fs/hubfs/23085-05%20ICON%20Blog%20Assets%20Your%20Business%20Needs%20a%20Marketing%20Agency--feature_image-1.jpg?width=365&name=23085-05%20ICON%20Blog%20Assets%20Your%20Business%20Needs%20a%20Marketing%20Agency--feature_image-1.jpg)](https://blog.iconcommerce.com/how-to-know-when-your-business-needs-a-marketing-agency) ### [How to Know When Your Business Needs a Marketing Agency](https://blog.iconcommerce.com/how-to-know-when-your-business-needs-a-marketing-agency) By Jason Bender on Sep 25, 2019 [First](https://blog.iconcommerce.com) [Prev](https://blog.iconcommerce.com) [1](https://blog.iconcommerce.com) [2](https://blog.iconcommerce.com/author/jason-bender/page/2) Next Last ![Icon Contact Flair](https://blog.iconcommerce.com/hs-fs/hubfs/Icon%20Contact%20Flair.png?width=1170&height=506&name=Icon%20Contact%20Flair.png) ## Put our insights **to work** Reach out today to see how we can help your business hit growth goals. ![](https://blog.iconcommerce.com/hubfs/raw_assets/public/Icon-22/images/icon-logo.svg) 35 W 8th Street Covington, Kentucky 41001 859.647.7271 - [Retail](https://iconcommerce.com/our-focus/retail/) - [Direct to Consumer](https://iconcommerce.com/our-focus/direct-to-consumer/) - [Marketplace](https://iconcommerce.com/our-focus/marketplace/) - [Work](https://iconcommerce.com/work/) - [About Icon](https://iconcommerce.com/our-agency/about-icon/) - [Partnerships](https://iconcommerce.com/our-agency/partnerships/) - [Our Approach](https://iconcommerce.com/our-agency/our-approach/) - [News & Insights](https://blog.iconcommerce.com) - [Careers](https://iconcommerce.com/careers) - [Get in Touch](https://iconcommerce.com/get-in-touch) ![](https://blog.iconcommerce.com/hubfs/raw_assets/public/Icon-22/images/icon-logo.svg) 35 W 8th Street Covington, Kentucky 41001 859.647.7271 - [Retail](https://iconcommerce.com/our-focus/retail/) - [Direct to Consumer](https://iconcommerce.com/our-focus/direct-to-consumer/) - [Marketplace](https://iconcommerce.com/our-focus/marketplace/) - [Work](https://iconcommerce.com/work/) - [About Icon](https://iconcommerce.com/our-agency/about-icon/) - [Partnerships](https://iconcommerce.com/our-agency/partnerships/) - [Our Approach](https://iconcommerce.com/our-agency/our-approach/) - [News & Insights](https://blog.iconcommerce.com) - [Careers](https://iconcommerce.com/careers) - [Get in Touch](https://iconcommerce.com/get-in-touch) #### Stay Connected Subscribe to The Scope, our monthly newsletter, for marketing POVs from Icon experts, industry updates, and more. © 2026 Icon Commerce [Privacy Policy](https://www.iconmc.com) [Terms and Conditions](https://www.iconmc.com) © 2026 Icon Commerce [Privacy Policy](https://www.iconmc.com) [Terms and Conditions](https://www.iconmc.com)