--- title: News & Insights | Shawn Murdock description: Shawn’s 30 years of brand innovation and entrepreneurship have led to incredible growth for Icon’s clients – both the long-standing and the new. Starting with a focus in consumer durable goods and CPG, Shawn’s vision as Icon’s President is to bring decades of customer journey expertise to digital innovation. In addition to leading the agency, Shawn is an active investor, mentor, and advisor in the startup community. --- [![](https://blog.iconcommerce.com/hubfs/raw_assets/public/Icon-22/images/icon-logo.svg)](https://iconcommerce.com/) - [Our Focus](https://iconcommerce.com/our-focus) - [Marketplace](https://iconcommerce.com/our-focus/marketplace/) - [Direct to Consumer](https://iconcommerce.com/our-focus/direct-to-consumer/) - [Retail](https://iconcommerce.com/our-focus/retail/) - [Work](https://iconcommerce.com/work) - [Our Agency](https://iconcommerce.com/our-agency) - [About Icon](https://iconcommerce.com/our-agency/about-icon/) - [Our Approach](https://iconcommerce.com/our-agency/our-approach/) - [Partnerships](https://iconcommerce.com/our-agency/partnerships/) - [News & Insights](https://blog.iconcommerce.com) - [News](https://blog.iconcommerce.com) - [The Scope](https://info.iconcommerce.com/newsletter) - [Considered Purchase](https://info.iconcommerce.com/considered-purchase-the-ultimate-guide) - [Co-Marketing](https://info.iconcommerce.com/the-ultimate-retail-co-marketing-guide-for-marketers) - [Careers](https://iconcommerce.com/careers) - [Get in Touch](https://iconcommerce.com/get-in-touch) ![Blog Listing Flair](https://blog.iconcommerce.com/hs-fs/hubfs/Blog%20Listing%20Flair.png?width=620&height=1046&name=Blog%20Listing%20Flair.png) # **News & Insights** Get our take on industry trends, strategic shifts, and any Icon Commerce updates. ## Posts by Shawn Murdock: [![](https://blog.iconcommerce.com/hs-fs/hubfs/shawn_blogheader.jpg?width=365&name=shawn_blogheader.jpg)](https://blog.iconcommerce.com/what-30-years-of-commerce-marketing-taught-me) ### [What 30 Years in Commerce Marketing Has Taught Me](https://blog.iconcommerce.com/what-30-years-of-commerce-marketing-taught-me) By Shawn Murdock on Jul 31, 2023 [![](https://blog.iconcommerce.com/hs-fs/hubfs/Boilerplate/26063-05%20BlogHeader.jpg?width=365&name=26063-05%20BlogHeader.jpg)](https://blog.iconcommerce.com/four-2021-marketing-budget-priorities) ### [Four Marketing Budget Priorities That Will Get You Through Anything \[NEW DATA\]](https://blog.iconcommerce.com/four-2021-marketing-budget-priorities) By Shawn Murdock on Sep 22, 2021 [![](https://blog.iconcommerce.com/hs-fs/hubfs/26546-07-ICON_Blog_AdaptMarketingTeam2021_A_02-Feature_Image.jpg?width=365&name=26546-07-ICON_Blog_AdaptMarketingTeam2021_A_02-Feature_Image.jpg)](https://blog.iconcommerce.com/how-to-adapt-your-marketing-team-to-be-ready-for-2021) ### [How to Adapt Your Marketing Team to Be Ready for 2021](https://blog.iconcommerce.com/how-to-adapt-your-marketing-team-to-be-ready-for-2021) By Shawn Murdock on Dec 10, 2020 [![](https://blog.iconcommerce.com/hs-fs/hubfs/25528-04%20Blog%20Assets%20Post-CP%20Principles%20Post%20Covid_A_02-feature_image-NEW.jpg?width=365&name=25528-04%20Blog%20Assets%20Post-CP%20Principles%20Post%20Covid_A_02-feature_image-NEW.jpg)](https://blog.iconcommerce.com/4-considered-purchase-principles-brands-should-live-by-during-covid-19) ### [4 Considered Purchase Principles Brands Should Live By During COVID-19](https://blog.iconcommerce.com/4-considered-purchase-principles-brands-should-live-by-during-covid-19) By Shawn Murdock on Aug 24, 2020 [![](https://blog.iconcommerce.com/hs-fs/hubfs/feature_image-7.jpg?width=365&name=feature_image-7.jpg)](https://blog.iconcommerce.com/how-icon-is-helping-clients-during-covid-19) ### [How Icon is Helping Clients During COVID-19](https://blog.iconcommerce.com/how-icon-is-helping-clients-during-covid-19) By Shawn Murdock on May 19, 2020 [![team leader planning a project](https://blog.iconcommerce.com/hs-fs/hubfs/23748-02%20Blog%20Assets%204%20Ways%20to%20See%20Expertise%20Jan20_A_01feature_image.jpg?width=365&name=23748-02%20Blog%20Assets%204%20Ways%20to%20See%20Expertise%20Jan20_A_01feature_image.jpg)](https://blog.iconcommerce.com/4-ways-to-tell-if-a-considered-purchase-marketing-agency-actually-has-expertise) ### [4 Ways to Tell if a Considered Purchase Marketing Agency Actually Has Expertise](https://blog.iconcommerce.com/4-ways-to-tell-if-a-considered-purchase-marketing-agency-actually-has-expertise) By Shawn Murdock on Jan 13, 2020 [![feature_image-3](https://blog.iconcommerce.com/hs-fs/hubfs/feature_image-3.jpg?width=365&name=feature_image-3.jpg)](https://blog.iconcommerce.com/taking-considered-purchase-marketing-into-the-digital-age) ### [Taking Considered Purchase Marketing into the Digital Age](https://blog.iconcommerce.com/taking-considered-purchase-marketing-into-the-digital-age) By Shawn Murdock on Dec 16, 2019 First Prev [1](https://blog.iconcommerce.com) [2](https://blog.iconcommerce.com/author/shawn-murdock/page/2) [Next](https://blog.iconcommerce.com/author/shawn-murdock/page/2) [Last](https://blog.iconcommerce.com/author/shawn-murdock/page/2) ![Icon Contact Flair](https://blog.iconcommerce.com/hs-fs/hubfs/Icon%20Contact%20Flair.png?width=1170&height=506&name=Icon%20Contact%20Flair.png) ## Put our insights **to work** Reach out today to see how we can help your business hit growth goals. ![](https://blog.iconcommerce.com/hubfs/raw_assets/public/Icon-22/images/icon-logo.svg) 35 W 8th Street Covington, Kentucky 41001 859.647.7271 - 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[Partnerships](https://iconcommerce.com/our-agency/partnerships/) - [Our Approach](https://iconcommerce.com/our-agency/our-approach/) - [News & Insights](https://blog.iconcommerce.com) - [Careers](https://iconcommerce.com/careers) - [Get in Touch](https://iconcommerce.com/get-in-touch) #### Stay Connected Subscribe to The Scope, our monthly newsletter, for marketing POVs from Icon experts, industry updates, and more. © 2026 Icon Commerce [Privacy Policy](https://www.iconmc.com) [Terms and Conditions](https://www.iconmc.com) © 2026 Icon Commerce [Privacy Policy](https://www.iconmc.com) [Terms and Conditions](https://www.iconmc.com)