--- title: News & Insights (13) description: Get our take on industry trends, strategic shifts, and any Icon Commerce updates. (13) --- [![](https://blog.iconcommerce.com/hubfs/raw_assets/public/Icon-22/images/icon-logo.svg)](https://iconcommerce.com/) - [Our Focus](https://iconcommerce.com/our-focus) - [Marketplace](https://iconcommerce.com/our-focus/marketplace/) - [Direct to Consumer](https://iconcommerce.com/our-focus/direct-to-consumer/) - [Retail](https://iconcommerce.com/our-focus/retail/) - [Work](https://iconcommerce.com/work) - [Our Agency](https://iconcommerce.com/our-agency) - [About Icon](https://iconcommerce.com/our-agency/about-icon/) - [Our Approach](https://iconcommerce.com/our-agency/our-approach/) - [Partnerships](https://iconcommerce.com/our-agency/partnerships/) - [News & Insights](https://blog.iconcommerce.com) - [News](https://blog.iconcommerce.com) - [The Scope](https://info.iconcommerce.com/newsletter) - [Considered Purchase](https://info.iconcommerce.com/considered-purchase-the-ultimate-guide) - [Co-Marketing](https://info.iconcommerce.com/the-ultimate-retail-co-marketing-guide-for-marketers) - [Careers](https://iconcommerce.com/careers) - [Get in Touch](https://iconcommerce.com/get-in-touch) ![Blog Listing Flair](https://blog.iconcommerce.com/hs-fs/hubfs/Blog%20Listing%20Flair.png?width=620&height=1046&name=Blog%20Listing%20Flair.png) # **News & Insights** Get our take on industry trends, strategic shifts, and any Icon Commerce updates. [![22170c-ICON Blog Assets Why Consumers Engage Online Oct19_A_01homepage_thumbnail](https://blog.iconcommerce.com/hs-fs/hubfs/22170c-ICON%20Blog%20Assets%20Why%20Consumers%20Engage%20Online%20Oct19_A_01homepage_thumbnail.jpg?width=365&name=22170c-ICON%20Blog%20Assets%20Why%20Consumers%20Engage%20Online%20Oct19_A_01homepage_thumbnail.jpg)](https://blog.iconcommerce.com/use-considered-purchase-brand-consumer-engagement-to-your-advantage) ### [Using Considered Purchase Brand Consumer Engagement To Your Advantage](https://blog.iconcommerce.com/use-considered-purchase-brand-consumer-engagement-to-your-advantage) By Stephen Drake on Sep 24, 2019 [![22170b-ICON Blog Assets 4 Ways Being a Considered Purchase Oct19homepage_thumbnail](https://blog.iconcommerce.com/hs-fs/hubfs/22170b-ICON%20Blog%20Assets%204%20Ways%20Being%20a%20Considered%20Purchase%20Oct19homepage_thumbnail.jpg?width=365&name=22170b-ICON%20Blog%20Assets%204%20Ways%20Being%20a%20Considered%20Purchase%20Oct19homepage_thumbnail.jpg)](https://blog.iconcommerce.com/4-ways-being-a-considered-purchase-brand-must-impact-your-marketing) ### [4 Ways Being a Considered Purchase Brand Must Impact Your Marketing](https://blog.iconcommerce.com/4-ways-being-a-considered-purchase-brand-must-impact-your-marketing) By Robin Voter on Sep 18, 2019 [![22170a-ICON Blog Assets Impulse vs. Considered Purchase--feature_A_02homepage_thumbnail](https://blog.iconcommerce.com/hs-fs/hubfs/22170a-ICON%20Blog%20Assets%20Impulse%20vs.%20Considered%20Purchase--feature_A_02homepage_thumbnail.jpg?width=365&name=22170a-ICON%20Blog%20Assets%20Impulse%20vs.%20Considered%20Purchase--feature_A_02homepage_thumbnail.jpg)](https://blog.iconcommerce.com/impulse-vs-considered-purchase-marketing-3-key-differences) ### [Impulse vs. Considered Purchase Marketing: 3 Key Differences](https://blog.iconcommerce.com/impulse-vs-considered-purchase-marketing-3-key-differences) By Shawn Murdock on Sep 4, 2019 [First](https://blog.iconcommerce.com/page/1) [Prev](https://blog.iconcommerce.com/page/12) [9](https://blog.iconcommerce.com/page/9) [10](https://blog.iconcommerce.com/page/10) [11](https://blog.iconcommerce.com/page/11) [12](https://blog.iconcommerce.com/page/12) [13](https://blog.iconcommerce.com/page/13) Next Last ![Icon Contact Flair](https://blog.iconcommerce.com/hs-fs/hubfs/Icon%20Contact%20Flair.png?width=1170&height=506&name=Icon%20Contact%20Flair.png) ## Put our insights **to work** Reach out today to see how we can help your business hit growth goals. ![](https://blog.iconcommerce.com/hubfs/raw_assets/public/Icon-22/images/icon-logo.svg) 35 W 8th Street Covington, Kentucky 41001 859.647.7271 - [Retail](https://iconcommerce.com/our-focus/retail/) - [Direct to Consumer](https://iconcommerce.com/our-focus/direct-to-consumer/) - [Marketplace](https://iconcommerce.com/our-focus/marketplace/) - [Work](https://iconcommerce.com/work/) - [About Icon](https://iconcommerce.com/our-agency/about-icon/) - [Partnerships](https://iconcommerce.com/our-agency/partnerships/) - [Our Approach](https://iconcommerce.com/our-agency/our-approach/) - [News & Insights](https://blog.iconcommerce.com) - [Careers](https://iconcommerce.com/careers) - [Get in Touch](https://iconcommerce.com/get-in-touch) ![](https://blog.iconcommerce.com/hubfs/raw_assets/public/Icon-22/images/icon-logo.svg) 35 W 8th Street Covington, Kentucky 41001 859.647.7271 - [Retail](https://iconcommerce.com/our-focus/retail/) - [Direct to Consumer](https://iconcommerce.com/our-focus/direct-to-consumer/) - [Marketplace](https://iconcommerce.com/our-focus/marketplace/) - [Work](https://iconcommerce.com/work/) - [About Icon](https://iconcommerce.com/our-agency/about-icon/) - [Partnerships](https://iconcommerce.com/our-agency/partnerships/) - [Our Approach](https://iconcommerce.com/our-agency/our-approach/) - [News & Insights](https://blog.iconcommerce.com) - [Careers](https://iconcommerce.com/careers) - [Get in Touch](https://iconcommerce.com/get-in-touch) #### Stay Connected Subscribe to The Scope, our monthly newsletter, for marketing POVs from Icon experts, industry updates, and more. © 2026 Icon Commerce [Privacy Policy](https://www.iconmc.com) [Terms and Conditions](https://www.iconmc.com) © 2026 Icon Commerce [Privacy Policy](https://www.iconmc.com) [Terms and Conditions](https://www.iconmc.com)