--- title: News & Insights (2) description: Get our take on industry trends, strategic shifts, and any Icon Commerce updates. (2) --- [![](https://blog.iconcommerce.com/hubfs/raw_assets/public/Icon-22/images/icon-logo.svg)](https://iconcommerce.com/) - [Our Focus](https://iconcommerce.com/our-focus) - [Marketplace](https://iconcommerce.com/our-focus/marketplace/) - [Direct to Consumer](https://iconcommerce.com/our-focus/direct-to-consumer/) - [Retail](https://iconcommerce.com/our-focus/retail/) - [Work](https://iconcommerce.com/work) - [Our Agency](https://iconcommerce.com/our-agency) - [About Icon](https://iconcommerce.com/our-agency/about-icon/) - [Our Approach](https://iconcommerce.com/our-agency/our-approach/) - [Partnerships](https://iconcommerce.com/our-agency/partnerships/) - [News & Insights](https://blog.iconcommerce.com) - [News](https://blog.iconcommerce.com) - [The Scope](https://info.iconcommerce.com/newsletter) - [Considered Purchase](https://info.iconcommerce.com/considered-purchase-the-ultimate-guide) - [Co-Marketing](https://info.iconcommerce.com/the-ultimate-retail-co-marketing-guide-for-marketers) - [Careers](https://iconcommerce.com/careers) - [Get in Touch](https://iconcommerce.com/get-in-touch) ![Blog Listing Flair](https://blog.iconcommerce.com/hs-fs/hubfs/Blog%20Listing%20Flair.png?width=620&height=1046&name=Blog%20Listing%20Flair.png) # **News & Insights** Get our take on industry trends, strategic shifts, and any Icon Commerce updates. [![](https://blog.iconcommerce.com/hs-fs/hubfs/DTC-6_02.jpg?width=365&name=DTC-6_02.jpg)](https://blog.iconcommerce.com/best-platform-for-dtc-brands) ### [Best Platform for DTC Brands?](https://blog.iconcommerce.com/best-platform-for-dtc-brands) By Robin Voter on Mar 27, 2024 [![](https://blog.iconcommerce.com/hs-fs/hubfs/shawn_blogheader.jpg?width=365&name=shawn_blogheader.jpg)](https://blog.iconcommerce.com/what-30-years-of-commerce-marketing-taught-me) ### [What 30 Years in Commerce Marketing Has Taught Me](https://blog.iconcommerce.com/what-30-years-of-commerce-marketing-taught-me) By Shawn Murdock on Jul 31, 2023 [![How Build-A-Bear Survived the Retail Apocalypse](https://blog.iconcommerce.com/hs-fs/hubfs/Featured%20image-May-22-2023-03-21-59-0719-PM.jpg?width=365&name=Featured%20image-May-22-2023-03-21-59-0719-PM.jpg)](https://blog.iconcommerce.com/build-a-bear-a-case-study-in-surviving-the-retail-apocalypse) ### [Build-A-Bear: A Case Study in Surviving the Retail Apocalypse](https://blog.iconcommerce.com/build-a-bear-a-case-study-in-surviving-the-retail-apocalypse) By Sulin Ngo on May 22, 2023 [![Man holds up blue sneaker in front of camera](https://blog.iconcommerce.com/hs-fs/hubfs/Featured%20image-Apr-10-2023-06-20-16-6695-PM.jpg?width=365&name=Featured%20image-Apr-10-2023-06-20-16-6695-PM.jpg)](https://blog.iconcommerce.com/how-to-protect-your-brand-from-retail-arbitrage) ### [How To Protect Your Brand from Retail Arbitrage](https://blog.iconcommerce.com/how-to-protect-your-brand-from-retail-arbitrage) By Josh Baltzell on Apr 11, 2023 [![Woman taking photos on her smart phone of her new headphones for an online product review](https://blog.iconcommerce.com/hs-fs/hubfs/MarchBlog1.jpg?width=365&name=MarchBlog1.jpg)](https://blog.iconcommerce.com/how-to-protect-your-brand-from-knock-offs) ### [How to Protect Your Brand from Knock-Offs](https://blog.iconcommerce.com/how-to-protect-your-brand-from-knock-offs) By Josh Baltzell on Mar 27, 2023 [![Woman taking photos on her smart phone of her new headphones for an online product review](https://blog.iconcommerce.com/hs-fs/hubfs/Featured%20image-Feb-23-2023-10-34-30-3115-PM.jpg?width=365&name=Featured%20image-Feb-23-2023-10-34-30-3115-PM.jpg)](https://blog.iconcommerce.com/why-reviews-should-be-a-part-of-your-amazon-strategy) ### [Why Reviews Should Be a Part of Your Amazon Strategy](https://blog.iconcommerce.com/why-reviews-should-be-a-part-of-your-amazon-strategy) By Josh Baltzell on Feb 28, 2023 [![Gen-Z college student looking at laptop screen with happiness](https://blog.iconcommerce.com/hs-fs/hubfs/Feb23BlogHeader.jpg?width=365&name=Feb23BlogHeader.jpg)](https://blog.iconcommerce.com/how-employers-can-attract-and-impress-gen-z-workers) ### [How Employers Can Attract (and Impress) Gen-Z Workers](https://blog.iconcommerce.com/how-employers-can-attract-and-impress-gen-z-workers) By Molly Kleier on Jan 31, 2023 [First](https://blog.iconcommerce.com) [Prev](https://blog.iconcommerce.com) [1](https://blog.iconcommerce.com) [2](https://blog.iconcommerce.com/page/2) [3](https://blog.iconcommerce.com/page/3) [4](https://blog.iconcommerce.com/page/4) [5](https://blog.iconcommerce.com/page/5) [Next](https://blog.iconcommerce.com/page/3) [Last](https://blog.iconcommerce.com/page/13) ![Icon Contact Flair](https://blog.iconcommerce.com/hs-fs/hubfs/Icon%20Contact%20Flair.png?width=1170&height=506&name=Icon%20Contact%20Flair.png) ## Put our insights **to work** Reach out today to see how we can help your business hit growth goals. ![](https://blog.iconcommerce.com/hubfs/raw_assets/public/Icon-22/images/icon-logo.svg) 35 W 8th Street Covington, Kentucky 41001 859.647.7271 - 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[Partnerships](https://iconcommerce.com/our-agency/partnerships/) - [Our Approach](https://iconcommerce.com/our-agency/our-approach/) - [News & Insights](https://blog.iconcommerce.com) - [Careers](https://iconcommerce.com/careers) - [Get in Touch](https://iconcommerce.com/get-in-touch) #### Stay Connected Subscribe to The Scope, our monthly newsletter, for marketing POVs from Icon experts, industry updates, and more. © 2026 Icon Commerce [Privacy Policy](https://www.iconmc.com) [Terms and Conditions](https://www.iconmc.com) © 2026 Icon Commerce [Privacy Policy](https://www.iconmc.com) [Terms and Conditions](https://www.iconmc.com)