--- title: News & Insights (8) description: Get our take on industry trends, strategic shifts, and any Icon Commerce updates. (8) --- [![](https://blog.iconcommerce.com/hubfs/raw_assets/public/Icon-22/images/icon-logo.svg)](https://iconcommerce.com/) - [Our Focus](https://iconcommerce.com/our-focus) - [Marketplace](https://iconcommerce.com/our-focus/marketplace/) - [Direct to Consumer](https://iconcommerce.com/our-focus/direct-to-consumer/) - [Retail](https://iconcommerce.com/our-focus/retail/) - [Work](https://iconcommerce.com/work) - [Our Agency](https://iconcommerce.com/our-agency) - [About Icon](https://iconcommerce.com/our-agency/about-icon/) - [Our Approach](https://iconcommerce.com/our-agency/our-approach/) - [Partnerships](https://iconcommerce.com/our-agency/partnerships/) - [News & Insights](https://blog.iconcommerce.com) - [News](https://blog.iconcommerce.com) - [The Scope](https://info.iconcommerce.com/newsletter) - [Considered Purchase](https://info.iconcommerce.com/considered-purchase-the-ultimate-guide) - [Co-Marketing](https://info.iconcommerce.com/the-ultimate-retail-co-marketing-guide-for-marketers) - [Careers](https://iconcommerce.com/careers) - [Get in Touch](https://iconcommerce.com/get-in-touch) ![Blog Listing Flair](https://blog.iconcommerce.com/hs-fs/hubfs/Blog%20Listing%20Flair.png?width=620&height=1046&name=Blog%20Listing%20Flair.png) # **News & Insights** Get our take on industry trends, strategic shifts, and any Icon Commerce updates. [![](https://blog.iconcommerce.com/hs-fs/hubfs/26546-06-ICON_Blog_WhitePaper_A_03-feature_image.jpg?width=365&name=26546-06-ICON_Blog_WhitePaper_A_03-feature_image.jpg)](https://blog.iconcommerce.com/download-icon-white-paper-adapt-and-adjust) ### [Download Our White Paper: Adapt & Adjust for 2021](https://blog.iconcommerce.com/download-icon-white-paper-adapt-and-adjust) By Robin Voter on Dec 2, 2020 [![](https://blog.iconcommerce.com/hs-fs/hubfs/Icon_February2020/26206-05-ICON_Blog_TypesofVisualContent_A_07-feature_image-1.jpg?width=365&name=26206-05-ICON_Blog_TypesofVisualContent_A_07-feature_image-1.jpg)](https://blog.iconcommerce.com/5-types-of-visual-content-to-include-in-your-marketing-strategy) ### [5 Types of Visual Content to Include in Your Marketing Strategy](https://blog.iconcommerce.com/5-types-of-visual-content-to-include-in-your-marketing-strategy) By Stephen Drake on Nov 23, 2020 [![](https://blog.iconcommerce.com/hs-fs/hubfs/Icon_February2020/26206-04-ICON-BLOG_SoMePlatforms2021_A_06feature_image.jpg?width=365&name=26206-04-ICON-BLOG_SoMePlatforms2021_A_06feature_image.jpg)](https://blog.iconcommerce.com/social-media-platforms-to-watch-in-2021) ### [Social Media Platforms to Watch in 2021](https://blog.iconcommerce.com/social-media-platforms-to-watch-in-2021) By Taylor Arseneau on Nov 13, 2020 [![](https://blog.iconcommerce.com/hs-fs/hubfs/Icon_February2020/26206-07%20BlogHeader.jpg?width=365&name=26206-07%20BlogHeader.jpg)](https://blog.iconcommerce.com/icon-acquires-seattle-based-e-commerce-agency) ### [PRESS RELEASE: Icon Acquires Seattle-Based E-Comm Agency](https://blog.iconcommerce.com/icon-acquires-seattle-based-e-commerce-agency) By Icon Commerce on Nov 2, 2020 [![](https://blog.iconcommerce.com/hs-fs/hubfs/26063-06-ICON-Blog%20Assets%20Power%20of%20Infographics%20Oct20%20A_03Artboard%201.jpg?width=365&name=26063-06-ICON-Blog%20Assets%20Power%20of%20Infographics%20Oct20%20A_03Artboard%201.jpg)](https://blog.iconcommerce.com/the-power-of-infographics-in-your-social-media-strategy) ### [The Power of Infographics in Your Social Media Strategy](https://blog.iconcommerce.com/the-power-of-infographics-in-your-social-media-strategy) By Icon Commerce on Oct 30, 2020 [![](https://blog.iconcommerce.com/hs-fs/hubfs/Fonts/26063-04-Blog%20Assets%20Considered%20Purchase%20Communication%20Plan%20Oct20_A_02feature_image.jpg?width=365&name=26063-04-Blog%20Assets%20Considered%20Purchase%20Communication%20Plan%20Oct20_A_02feature_image.jpg)](https://blog.iconcommerce.com/5-ways-to-focus-your-considered-purchase-strategy) ### [5 Ways to Focus Your Considered Purchase Communication Plan](https://blog.iconcommerce.com/5-ways-to-focus-your-considered-purchase-strategy) By Robin Voter on Oct 7, 2020 [![](https://blog.iconcommerce.com/hs-fs/hubfs/feature_image-Sep-24-2020-07-12-31-96-PM.jpg?width=365&name=feature_image-Sep-24-2020-07-12-31-96-PM.jpg)](https://blog.iconcommerce.com/why-strategy-is-important-in-website-design) ### [Why Strategy Should Always Be a Part of Website Design](https://blog.iconcommerce.com/why-strategy-is-important-in-website-design) By Hanna Roberts-Williams on Sep 24, 2020 [First](https://blog.iconcommerce.com/page/1) [Prev](https://blog.iconcommerce.com/page/7) [6](https://blog.iconcommerce.com/page/6) [7](https://blog.iconcommerce.com/page/7) [8](https://blog.iconcommerce.com/page/8) [9](https://blog.iconcommerce.com/page/9) [10](https://blog.iconcommerce.com/page/10) [Next](https://blog.iconcommerce.com/page/9) [Last](https://blog.iconcommerce.com/page/13) ![Icon Contact Flair](https://blog.iconcommerce.com/hs-fs/hubfs/Icon%20Contact%20Flair.png?width=1170&height=506&name=Icon%20Contact%20Flair.png) ## Put our insights **to work** Reach out today to see how we can help your business hit growth goals. ![](https://blog.iconcommerce.com/hubfs/raw_assets/public/Icon-22/images/icon-logo.svg) 35 W 8th Street Covington, Kentucky 41001 859.647.7271 - [Retail](https://iconcommerce.com/our-focus/retail/) - [Direct to Consumer](https://iconcommerce.com/our-focus/direct-to-consumer/) - [Marketplace](https://iconcommerce.com/our-focus/marketplace/) - [Work](https://iconcommerce.com/work/) - [About Icon](https://iconcommerce.com/our-agency/about-icon/) - [Partnerships](https://iconcommerce.com/our-agency/partnerships/) - [Our Approach](https://iconcommerce.com/our-agency/our-approach/) - [News & Insights](https://blog.iconcommerce.com) - [Careers](https://iconcommerce.com/careers) - [Get in Touch](https://iconcommerce.com/get-in-touch) ![](https://blog.iconcommerce.com/hubfs/raw_assets/public/Icon-22/images/icon-logo.svg) 35 W 8th Street Covington, Kentucky 41001 859.647.7271 - [Retail](https://iconcommerce.com/our-focus/retail/) - [Direct to Consumer](https://iconcommerce.com/our-focus/direct-to-consumer/) - [Marketplace](https://iconcommerce.com/our-focus/marketplace/) - [Work](https://iconcommerce.com/work/) - [About Icon](https://iconcommerce.com/our-agency/about-icon/) - [Partnerships](https://iconcommerce.com/our-agency/partnerships/) - [Our Approach](https://iconcommerce.com/our-agency/our-approach/) - [News & Insights](https://blog.iconcommerce.com) - [Careers](https://iconcommerce.com/careers) - [Get in Touch](https://iconcommerce.com/get-in-touch) #### Stay Connected Subscribe to The Scope, our monthly newsletter, for marketing POVs from Icon experts, industry updates, and more. © 2026 Icon Commerce [Privacy Policy](https://www.iconmc.com) [Terms and Conditions](https://www.iconmc.com) © 2026 Icon Commerce [Privacy Policy](https://www.iconmc.com) [Terms and Conditions](https://www.iconmc.com)