--- title: News & Insights (9) description: Get our take on industry trends, strategic shifts, and any Icon Commerce updates. (9) --- [![](https://blog.iconcommerce.com/hubfs/raw_assets/public/Icon-22/images/icon-logo.svg)](https://iconcommerce.com/) - [Our Focus](https://iconcommerce.com/our-focus) - [Marketplace](https://iconcommerce.com/our-focus/marketplace/) - [Direct to Consumer](https://iconcommerce.com/our-focus/direct-to-consumer/) - [Retail](https://iconcommerce.com/our-focus/retail/) - [Work](https://iconcommerce.com/work) - [Our Agency](https://iconcommerce.com/our-agency) - [About Icon](https://iconcommerce.com/our-agency/about-icon/) - [Our Approach](https://iconcommerce.com/our-agency/our-approach/) - [Partnerships](https://iconcommerce.com/our-agency/partnerships/) - [News & Insights](https://blog.iconcommerce.com) - [News](https://blog.iconcommerce.com) - [The Scope](https://info.iconcommerce.com/newsletter) - [Considered Purchase](https://info.iconcommerce.com/considered-purchase-the-ultimate-guide) - [Co-Marketing](https://info.iconcommerce.com/the-ultimate-retail-co-marketing-guide-for-marketers) - [Careers](https://iconcommerce.com/careers) - [Get in Touch](https://iconcommerce.com/get-in-touch) ![Blog Listing Flair](https://blog.iconcommerce.com/hs-fs/hubfs/Blog%20Listing%20Flair.png?width=620&height=1046&name=Blog%20Listing%20Flair.png) # **News & Insights** Get our take on industry trends, strategic shifts, and any Icon Commerce updates. [![](https://blog.iconcommerce.com/hs-fs/hubfs/25528-06%20Blog%20Assets%20Post-MarketingThroughCovid_A_03-feature_image.jpg?width=365&name=25528-06%20Blog%20Assets%20Post-MarketingThroughCovid_A_03-feature_image.jpg)](https://blog.iconcommerce.com/marketing-through-covid-19) ### [Marketing Through COVID-19 - Will Your Strategy Survive?](https://blog.iconcommerce.com/marketing-through-covid-19) By Lauren (Wenner) Gallagher on Aug 31, 2020 [![](https://blog.iconcommerce.com/hs-fs/hubfs/25528-04%20Blog%20Assets%20Post-CP%20Principles%20Post%20Covid_A_02-feature_image-NEW.jpg?width=365&name=25528-04%20Blog%20Assets%20Post-CP%20Principles%20Post%20Covid_A_02-feature_image-NEW.jpg)](https://blog.iconcommerce.com/4-considered-purchase-principles-brands-should-live-by-during-covid-19) ### [4 Considered Purchase Principles Brands Should Live By During COVID-19](https://blog.iconcommerce.com/4-considered-purchase-principles-brands-should-live-by-during-covid-19) By Shawn Murdock on Aug 24, 2020 [![](https://blog.iconcommerce.com/hs-fs/hubfs/feature_image%5B1%5D.jpg?width=365&name=feature_image%5B1%5D.jpg)](https://blog.iconcommerce.com/what-is-snackable-content-and-why-it-is-important) ### [What Is Snackable Content And Why Is It Important?](https://blog.iconcommerce.com/what-is-snackable-content-and-why-it-is-important) By Icon Commerce on Aug 10, 2020 [![](https://blog.iconcommerce.com/hs-fs/hubfs/25275-04%20Blog%20Assets%20Marketing%20Automation%20Replace%20Jul20_A_03feature_image.jpg?width=365&name=25275-04%20Blog%20Assets%20Marketing%20Automation%20Replace%20Jul20_A_03feature_image.jpg)](https://blog.iconcommerce.com/marketing-automation-versus-sales-and-marketing-post-covid-19) ### [Will Marketing Automation Replace Sales and Marketing Jobs Post-COVID-19?](https://blog.iconcommerce.com/marketing-automation-versus-sales-and-marketing-post-covid-19) By Robin Voter on Jul 22, 2020 [![](https://blog.iconcommerce.com/hs-fs/hubfs/feature_image-Jul-22-2020-07-58-01-90-PM.jpg?width=365&name=feature_image-Jul-22-2020-07-58-01-90-PM.jpg)](https://blog.iconcommerce.com/mapping-the-post-purchase-journey-for-covid-19) ### [Have You Mapped Your Customer's Post-Purchase Journey for COVID-19?](https://blog.iconcommerce.com/mapping-the-post-purchase-journey-for-covid-19) By Robin Voter on Jul 16, 2020 [![](https://blog.iconcommerce.com/hs-fs/hubfs/feature_image-Jun-30-2020-11-48-38-97-AM.jpg?width=365&name=feature_image-Jun-30-2020-11-48-38-97-AM.jpg)](https://blog.iconcommerce.com/marketing-tactics-that-generate-value) ### [Stop Letting Google Tell You What to Do with Your Marketing](https://blog.iconcommerce.com/marketing-tactics-that-generate-value) By Hanna Roberts-Williams on Jun 30, 2020 [![](https://blog.iconcommerce.com/hs-fs/hubfs/25275-07%20Blog%20Assets_AgencyOutSourcing_A_01_feature_image.jpg?width=365&name=25275-07%20Blog%20Assets_AgencyOutSourcing_A_01_feature_image.jpg)](https://blog.iconcommerce.com/is-outsourcing-to-an-agency-the-right-move) ### [Is Outsourcing to an Agency the Right Move?](https://blog.iconcommerce.com/is-outsourcing-to-an-agency-the-right-move) By Jason Bender on Jun 25, 2020 [First](https://blog.iconcommerce.com/page/1) [Prev](https://blog.iconcommerce.com/page/8) [7](https://blog.iconcommerce.com/page/7) [8](https://blog.iconcommerce.com/page/8) [9](https://blog.iconcommerce.com/page/9) [10](https://blog.iconcommerce.com/page/10) [11](https://blog.iconcommerce.com/page/11) [Next](https://blog.iconcommerce.com/page/10) [Last](https://blog.iconcommerce.com/page/13) ![Icon Contact Flair](https://blog.iconcommerce.com/hs-fs/hubfs/Icon%20Contact%20Flair.png?width=1170&height=506&name=Icon%20Contact%20Flair.png) ## Put our insights **to work** Reach out today to see how we can help your business hit growth goals. ![](https://blog.iconcommerce.com/hubfs/raw_assets/public/Icon-22/images/icon-logo.svg) 35 W 8th Street Covington, Kentucky 41001 859.647.7271 - [Retail](https://iconcommerce.com/our-focus/retail/) - [Direct to Consumer](https://iconcommerce.com/our-focus/direct-to-consumer/) - [Marketplace](https://iconcommerce.com/our-focus/marketplace/) - [Work](https://iconcommerce.com/work/) - [About Icon](https://iconcommerce.com/our-agency/about-icon/) - [Partnerships](https://iconcommerce.com/our-agency/partnerships/) - [Our Approach](https://iconcommerce.com/our-agency/our-approach/) - [News & Insights](https://blog.iconcommerce.com) - [Careers](https://iconcommerce.com/careers) - [Get in Touch](https://iconcommerce.com/get-in-touch) ![](https://blog.iconcommerce.com/hubfs/raw_assets/public/Icon-22/images/icon-logo.svg) 35 W 8th Street Covington, Kentucky 41001 859.647.7271 - [Retail](https://iconcommerce.com/our-focus/retail/) - [Direct to Consumer](https://iconcommerce.com/our-focus/direct-to-consumer/) - [Marketplace](https://iconcommerce.com/our-focus/marketplace/) - [Work](https://iconcommerce.com/work/) - [About Icon](https://iconcommerce.com/our-agency/about-icon/) - [Partnerships](https://iconcommerce.com/our-agency/partnerships/) - [Our Approach](https://iconcommerce.com/our-agency/our-approach/) - [News & Insights](https://blog.iconcommerce.com) - [Careers](https://iconcommerce.com/careers) - [Get in Touch](https://iconcommerce.com/get-in-touch) #### Stay Connected Subscribe to The Scope, our monthly newsletter, for marketing POVs from Icon experts, industry updates, and more. © 2026 Icon Commerce [Privacy Policy](https://www.iconmc.com) [Terms and Conditions](https://www.iconmc.com) © 2026 Icon Commerce [Privacy Policy](https://www.iconmc.com) [Terms and Conditions](https://www.iconmc.com)