--- title: News & Insights | adapt & adjust (2) description: adapt & adjust | Get our take on industry trends, strategic shifts, and any Icon Commerce updates. (2) --- [![](https://blog.iconcommerce.com/hubfs/raw_assets/public/Icon-22/images/icon-logo.svg)](https://iconcommerce.com/) - [Our Focus](https://iconcommerce.com/our-focus) - [Marketplace](https://iconcommerce.com/our-focus/marketplace/) - [Direct to Consumer](https://iconcommerce.com/our-focus/direct-to-consumer/) - [Retail](https://iconcommerce.com/our-focus/retail/) - [Work](https://iconcommerce.com/work) - [Our Agency](https://iconcommerce.com/our-agency) - [About Icon](https://iconcommerce.com/our-agency/about-icon/) - [Our Approach](https://iconcommerce.com/our-agency/our-approach/) - [Partnerships](https://iconcommerce.com/our-agency/partnerships/) - [News & Insights](https://blog.iconcommerce.com) - [News](https://blog.iconcommerce.com) - [The Scope](https://info.iconcommerce.com/newsletter) - [Considered Purchase](https://info.iconcommerce.com/considered-purchase-the-ultimate-guide) - [Co-Marketing](https://info.iconcommerce.com/the-ultimate-retail-co-marketing-guide-for-marketers) - [Careers](https://iconcommerce.com/careers) - [Get in Touch](https://iconcommerce.com/get-in-touch) ![Blog Listing Flair](https://blog.iconcommerce.com/hs-fs/hubfs/Blog%20Listing%20Flair.png?width=620&height=1046&name=Blog%20Listing%20Flair.png) # **News & Insights** Get our take on industry trends, strategic shifts, and any Icon Commerce updates. ## Posts about adapt & adjust (2): [![](https://blog.iconcommerce.com/hs-fs/hubfs/25275-06%20Blog%20Assets_NavigatePostCovid19_A_01_feature_image-3.jpg?width=365&name=25275-06%20Blog%20Assets_NavigatePostCovid19_A_01_feature_image-3.jpg)](https://blog.iconcommerce.com/navigating-the-changes-covid-19-has-brought-to-the-sales-funnel) ### [What Can Brands Do to Navigate the Change COVID-19 has Brought to the Sales Funnel?](https://blog.iconcommerce.com/navigating-the-changes-covid-19-has-brought-to-the-sales-funnel) By Jason Bender on Jun 3, 2020 [![](https://blog.iconcommerce.com/hs-fs/hubfs/feature_image-6.jpg?width=365&name=feature_image-6.jpg)](https://blog.iconcommerce.com/what-we-predict-for-brands-coming-out-of-covid-19) ### [Once This is All Over: What We Predict for Brands Coming Out of COVID-19](https://blog.iconcommerce.com/what-we-predict-for-brands-coming-out-of-covid-19) By Jason Bender on May 27, 2020 [![](https://blog.iconcommerce.com/hs-fs/hubfs/feature_image-7.jpg?width=365&name=feature_image-7.jpg)](https://blog.iconcommerce.com/how-icon-is-helping-clients-during-covid-19) ### [How Icon is Helping Clients During COVID-19](https://blog.iconcommerce.com/how-icon-is-helping-clients-during-covid-19) By Shawn Murdock on May 19, 2020 [First](https://blog.iconcommerce.com) [Prev](https://blog.iconcommerce.com) [1](https://blog.iconcommerce.com) [2](https://blog.iconcommerce.com/tag/adapt-adjust/page/2) Next Last ![Icon Contact Flair](https://blog.iconcommerce.com/hs-fs/hubfs/Icon%20Contact%20Flair.png?width=1170&height=506&name=Icon%20Contact%20Flair.png) ## Put our insights **to work** Reach out today to see how we can help your business hit growth goals. ![](https://blog.iconcommerce.com/hubfs/raw_assets/public/Icon-22/images/icon-logo.svg) 35 W 8th Street Covington, Kentucky 41001 859.647.7271 - [Retail](https://iconcommerce.com/our-focus/retail/) - [Direct to Consumer](https://iconcommerce.com/our-focus/direct-to-consumer/) - [Marketplace](https://iconcommerce.com/our-focus/marketplace/) - [Work](https://iconcommerce.com/work/) - [About Icon](https://iconcommerce.com/our-agency/about-icon/) - [Partnerships](https://iconcommerce.com/our-agency/partnerships/) - [Our Approach](https://iconcommerce.com/our-agency/our-approach/) - [News & Insights](https://blog.iconcommerce.com) - [Careers](https://iconcommerce.com/careers) - [Get in Touch](https://iconcommerce.com/get-in-touch) ![](https://blog.iconcommerce.com/hubfs/raw_assets/public/Icon-22/images/icon-logo.svg) 35 W 8th Street Covington, Kentucky 41001 859.647.7271 - [Retail](https://iconcommerce.com/our-focus/retail/) - [Direct to Consumer](https://iconcommerce.com/our-focus/direct-to-consumer/) - [Marketplace](https://iconcommerce.com/our-focus/marketplace/) - [Work](https://iconcommerce.com/work/) - [About Icon](https://iconcommerce.com/our-agency/about-icon/) - [Partnerships](https://iconcommerce.com/our-agency/partnerships/) - [Our Approach](https://iconcommerce.com/our-agency/our-approach/) - [News & Insights](https://blog.iconcommerce.com) - [Careers](https://iconcommerce.com/careers) - [Get in Touch](https://iconcommerce.com/get-in-touch) #### Stay Connected Subscribe to The Scope, our monthly newsletter, for marketing POVs from Icon experts, industry updates, and more. © 2026 Icon Commerce [Privacy Policy](https://www.iconmc.com) [Terms and Conditions](https://www.iconmc.com) © 2026 Icon Commerce [Privacy Policy](https://www.iconmc.com) [Terms and Conditions](https://www.iconmc.com)