--- title: News & Insights | bottom of the funnel description: bottom of the funnel | Get our take on industry trends, strategic shifts, and any Icon Commerce updates. --- [![](https://blog.iconcommerce.com/hubfs/raw_assets/public/Icon-22/images/icon-logo.svg)](https://iconcommerce.com/) - [Our Focus](https://iconcommerce.com/our-focus) - [Marketplace](https://iconcommerce.com/our-focus/marketplace/) - [Direct to Consumer](https://iconcommerce.com/our-focus/direct-to-consumer/) - [Retail](https://iconcommerce.com/our-focus/retail/) - [Work](https://iconcommerce.com/work) - [Our Agency](https://iconcommerce.com/our-agency) - [About Icon](https://iconcommerce.com/our-agency/about-icon/) - [Our Approach](https://iconcommerce.com/our-agency/our-approach/) - [Partnerships](https://iconcommerce.com/our-agency/partnerships/) - [News & Insights](https://blog.iconcommerce.com) - [News](https://blog.iconcommerce.com) - [The Scope](https://info.iconcommerce.com/newsletter) - [Considered Purchase](https://info.iconcommerce.com/considered-purchase-the-ultimate-guide) - [Co-Marketing](https://info.iconcommerce.com/the-ultimate-retail-co-marketing-guide-for-marketers) - [Careers](https://iconcommerce.com/careers) - [Get in Touch](https://iconcommerce.com/get-in-touch) ![Blog Listing Flair](https://blog.iconcommerce.com/hs-fs/hubfs/Blog%20Listing%20Flair.png?width=620&height=1046&name=Blog%20Listing%20Flair.png) # **News & Insights** Get our take on industry trends, strategic shifts, and any Icon Commerce updates. ## Posts about bottom of the funnel: [![Man holds up blue sneaker in front of camera](https://blog.iconcommerce.com/hs-fs/hubfs/Featured%20image-Apr-10-2023-06-20-16-6695-PM.jpg?width=365&name=Featured%20image-Apr-10-2023-06-20-16-6695-PM.jpg)](https://blog.iconcommerce.com/how-to-protect-your-brand-from-retail-arbitrage) ### [How To Protect Your Brand from Retail Arbitrage](https://blog.iconcommerce.com/how-to-protect-your-brand-from-retail-arbitrage) By Josh Baltzell on Apr 11, 2023 [![Woman taking photos on her smart phone of her new headphones for an online product review](https://blog.iconcommerce.com/hs-fs/hubfs/MarchBlog1.jpg?width=365&name=MarchBlog1.jpg)](https://blog.iconcommerce.com/how-to-protect-your-brand-from-knock-offs) ### [How to Protect Your Brand from Knock-Offs](https://blog.iconcommerce.com/how-to-protect-your-brand-from-knock-offs) By Josh Baltzell on Mar 27, 2023 [![Woman taking photos on her smart phone of her new headphones for an online product review](https://blog.iconcommerce.com/hs-fs/hubfs/Featured%20image-Feb-23-2023-10-34-30-3115-PM.jpg?width=365&name=Featured%20image-Feb-23-2023-10-34-30-3115-PM.jpg)](https://blog.iconcommerce.com/why-reviews-should-be-a-part-of-your-amazon-strategy) ### [Why Reviews Should Be a Part of Your Amazon Strategy](https://blog.iconcommerce.com/why-reviews-should-be-a-part-of-your-amazon-strategy) By Josh Baltzell on Feb 28, 2023 [![23085-08 ICON Blog Assets Bottom Funnel Focus--feature_image](https://blog.iconcommerce.com/hs-fs/hubfs/23085-08%20ICON%20Blog%20Assets%20Bottom%20Funnel%20Focus--feature_image.jpg?width=365&name=23085-08%20ICON%20Blog%20Assets%20Bottom%20Funnel%20Focus--feature_image.jpg)](https://blog.iconcommerce.com/4-things-that-will-happen-when-you-focus-on-the-bottom-of-the-funnel-first) ### [4 Things that Will Happen When You Focus on the Bottom of the Funnel First](https://blog.iconcommerce.com/4-things-that-will-happen-when-you-focus-on-the-bottom-of-the-funnel-first) By Jason Bender on Oct 16, 2019 ![Icon Contact Flair](https://blog.iconcommerce.com/hs-fs/hubfs/Icon%20Contact%20Flair.png?width=1170&height=506&name=Icon%20Contact%20Flair.png) ## Put our insights **to work** Reach out today to see how we can help your business hit growth goals. ![](https://blog.iconcommerce.com/hubfs/raw_assets/public/Icon-22/images/icon-logo.svg) 35 W 8th Street Covington, Kentucky 41001 859.647.7271 - 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