--- title: News & Insights | branding description: branding | Get our take on industry trends, strategic shifts, and any Icon Commerce updates. --- [![](https://blog.iconcommerce.com/hubfs/raw_assets/public/Icon-22/images/icon-logo.svg)](https://iconcommerce.com/) - [Our Focus](https://iconcommerce.com/our-focus) - [Marketplace](https://iconcommerce.com/our-focus/marketplace/) - [Direct to Consumer](https://iconcommerce.com/our-focus/direct-to-consumer/) - [Retail](https://iconcommerce.com/our-focus/retail/) - [Work](https://iconcommerce.com/work) - [Our Agency](https://iconcommerce.com/our-agency) - [About Icon](https://iconcommerce.com/our-agency/about-icon/) - [Our Approach](https://iconcommerce.com/our-agency/our-approach/) - [Partnerships](https://iconcommerce.com/our-agency/partnerships/) - [News & Insights](https://blog.iconcommerce.com) - [News](https://blog.iconcommerce.com) - [The Scope](https://info.iconcommerce.com/newsletter) - [Considered Purchase](https://info.iconcommerce.com/considered-purchase-the-ultimate-guide) - [Co-Marketing](https://info.iconcommerce.com/the-ultimate-retail-co-marketing-guide-for-marketers) - [Careers](https://iconcommerce.com/careers) - [Get in Touch](https://iconcommerce.com/get-in-touch) ![Blog Listing Flair](https://blog.iconcommerce.com/hs-fs/hubfs/Blog%20Listing%20Flair.png?width=620&height=1046&name=Blog%20Listing%20Flair.png) # **News & Insights** Get our take on industry trends, strategic shifts, and any Icon Commerce updates. ## Posts about branding: [![An open laptop with several floating boxes with shopping cart logos, floating out of the white screen.](https://blog.iconcommerce.com/hs-fs/hubfs/38347-01-Icon_Blogs_A_01Option%202%20A.jpg?width=365&name=38347-01-Icon_Blogs_A_01Option%202%20A.jpg)](https://blog.iconcommerce.com/the-2025-marketing-outlook-amazon-dtc-and-retail-trends) ### [The 2025 Marketing Outlook: Amazon, DTC, and Retail Trends](https://blog.iconcommerce.com/the-2025-marketing-outlook-amazon-dtc-and-retail-trends) By Robin Voter on Dec 19, 2024 [![A miniature shopping cart with a cardboard box with a shopping cart logo inside, placed in front of a blurry background of a latpop screen with a digital overlay of blue line graphics.](https://blog.iconcommerce.com/hs-fs/hubfs/DTC-2-1.jpg?width=365&name=DTC-2-1.jpg)](https://blog.iconcommerce.com/the-four-dimensions-of-a-synchronized-brand) ### [The 4 Dimensions of a Synchronized Brand](https://blog.iconcommerce.com/the-four-dimensions-of-a-synchronized-brand) By Robin Voter on Nov 13, 2024 [![Person holding a tablet displaying data and analytics with blurred shelves of clothing and products in the background. The foreground features a transparent overlay with the letters ](https://blog.iconcommerce.com/hs-fs/hubfs/Retail-3-1.jpg?width=365&name=Retail-3-1.jpg)](https://blog.iconcommerce.com/harnessing-attention-metrics-for-effective-advertising) ### [Harnessing Attention Metrics for Effective Advertising](https://blog.iconcommerce.com/harnessing-attention-metrics-for-effective-advertising) By Brad Turner on Oct 14, 2024 [![](https://blog.iconcommerce.com/hs-fs/hubfs/shawn_blogheader.jpg?width=365&name=shawn_blogheader.jpg)](https://blog.iconcommerce.com/what-30-years-of-commerce-marketing-taught-me) ### [What 30 Years in Commerce Marketing Has Taught Me](https://blog.iconcommerce.com/what-30-years-of-commerce-marketing-taught-me) By Shawn Murdock on Jul 31, 2023 [![](https://blog.iconcommerce.com/hs-fs/hubfs/Featured%20image-Nov-15-2022-02-07-22-1971-PM.jpg?width=365&name=Featured%20image-Nov-15-2022-02-07-22-1971-PM.jpg)](https://blog.iconcommerce.com/leading-with-a-purpose-how-under-armour-communicates-authenticity) ### [Leading with a Purpose: How Under Armour Communicates Authenticity](https://blog.iconcommerce.com/leading-with-a-purpose-how-under-armour-communicates-authenticity) By Sulin Ngo on Nov 15, 2022 [![](https://blog.iconcommerce.com/hs-fs/hubfs/Screen%20Shot%202022-12-02%20at%202.40.05%20PM.png?width=365&name=Screen%20Shot%202022-12-02%20at%202.40.05%20PM.png)](https://blog.iconcommerce.com/the-future-of-commerce-innovation-lab-transforming-local-micro-brands) ### [The Future of Commerce Innovation Lab: Transforming Local Micro-Brands](https://blog.iconcommerce.com/the-future-of-commerce-innovation-lab-transforming-local-micro-brands) By Michael Bürgi on Nov 8, 2022 [![](https://blog.iconcommerce.com/hs-fs/hubfs/Icon%20Blog/Posts/5%20Ways%20To%20Personalize%20Your%20Digital%20Marketing/29919-04-ICON-Q1%202022%20Content%20Initiatives_A_02_Featured.jpg?width=365&name=29919-04-ICON-Q1%202022%20Content%20Initiatives_A_02_Featured.jpg)](https://blog.iconcommerce.com/5-ways-to-personalize-your-digital-marketing) ### [5 Ways To Personalize Your Digital Marketing](https://blog.iconcommerce.com/5-ways-to-personalize-your-digital-marketing) By Priya Deshmukh on Jan 25, 2022 First Prev [1](https://blog.iconcommerce.com) [2](https://blog.iconcommerce.com/tag/branding/page/2) [Next](https://blog.iconcommerce.com/tag/branding/page/2) [Last](https://blog.iconcommerce.com/tag/branding/page/2) ![Icon Contact Flair](https://blog.iconcommerce.com/hs-fs/hubfs/Icon%20Contact%20Flair.png?width=1170&height=506&name=Icon%20Contact%20Flair.png) ## Put our insights **to work** Reach out today to see how we can help your business hit growth goals. ![](https://blog.iconcommerce.com/hubfs/raw_assets/public/Icon-22/images/icon-logo.svg) 35 W 8th Street Covington, Kentucky 41001 859.647.7271 - [Retail](https://iconcommerce.com/our-focus/retail/) - [Direct to Consumer](https://iconcommerce.com/our-focus/direct-to-consumer/) - [Marketplace](https://iconcommerce.com/our-focus/marketplace/) - [Work](https://iconcommerce.com/work/) - [About Icon](https://iconcommerce.com/our-agency/about-icon/) - [Partnerships](https://iconcommerce.com/our-agency/partnerships/) - [Our Approach](https://iconcommerce.com/our-agency/our-approach/) - [News & Insights](https://blog.iconcommerce.com) - [Careers](https://iconcommerce.com/careers) - [Get in Touch](https://iconcommerce.com/get-in-touch) ![](https://blog.iconcommerce.com/hubfs/raw_assets/public/Icon-22/images/icon-logo.svg) 35 W 8th Street Covington, Kentucky 41001 859.647.7271 - [Retail](https://iconcommerce.com/our-focus/retail/) - [Direct to Consumer](https://iconcommerce.com/our-focus/direct-to-consumer/) - [Marketplace](https://iconcommerce.com/our-focus/marketplace/) - [Work](https://iconcommerce.com/work/) - [About Icon](https://iconcommerce.com/our-agency/about-icon/) - [Partnerships](https://iconcommerce.com/our-agency/partnerships/) - [Our Approach](https://iconcommerce.com/our-agency/our-approach/) - [News & Insights](https://blog.iconcommerce.com) - [Careers](https://iconcommerce.com/careers) - [Get in Touch](https://iconcommerce.com/get-in-touch) #### Stay Connected Subscribe to The Scope, our monthly newsletter, for marketing POVs from Icon experts, industry updates, and more. © 2026 Icon Commerce [Privacy Policy](https://www.iconmc.com) [Terms and Conditions](https://www.iconmc.com) © 2026 Icon Commerce [Privacy Policy](https://www.iconmc.com) [Terms and Conditions](https://www.iconmc.com)