--- title: News & Insights | customer relationships description: customer relationships | Get our take on industry trends, strategic shifts, and any Icon Commerce updates. --- [![](https://blog.iconcommerce.com/hubfs/raw_assets/public/Icon-22/images/icon-logo.svg)](https://iconcommerce.com/) - [Our Focus](https://iconcommerce.com/our-focus) - [Marketplace](https://iconcommerce.com/our-focus/marketplace/) - [Direct to Consumer](https://iconcommerce.com/our-focus/direct-to-consumer/) - [Retail](https://iconcommerce.com/our-focus/retail/) - [Work](https://iconcommerce.com/work) - [Our Agency](https://iconcommerce.com/our-agency) - [About Icon](https://iconcommerce.com/our-agency/about-icon/) - [Our Approach](https://iconcommerce.com/our-agency/our-approach/) - [Partnerships](https://iconcommerce.com/our-agency/partnerships/) - [News & Insights](https://blog.iconcommerce.com) - [News](https://blog.iconcommerce.com) - [The Scope](https://info.iconcommerce.com/newsletter) - [Considered Purchase](https://info.iconcommerce.com/considered-purchase-the-ultimate-guide) - [Co-Marketing](https://info.iconcommerce.com/the-ultimate-retail-co-marketing-guide-for-marketers) - [Careers](https://iconcommerce.com/careers) - [Get in Touch](https://iconcommerce.com/get-in-touch) ![Blog Listing Flair](https://blog.iconcommerce.com/hs-fs/hubfs/Blog%20Listing%20Flair.png?width=620&height=1046&name=Blog%20Listing%20Flair.png) # **News & Insights** Get our take on industry trends, strategic shifts, and any Icon Commerce updates. ## Posts about customer relationships: [![How Build-A-Bear Survived the Retail Apocalypse](https://blog.iconcommerce.com/hs-fs/hubfs/Featured%20image-May-22-2023-03-21-59-0719-PM.jpg?width=365&name=Featured%20image-May-22-2023-03-21-59-0719-PM.jpg)](https://blog.iconcommerce.com/build-a-bear-a-case-study-in-surviving-the-retail-apocalypse) ### [Build-A-Bear: A Case Study in Surviving the Retail Apocalypse](https://blog.iconcommerce.com/build-a-bear-a-case-study-in-surviving-the-retail-apocalypse) By Sulin Ngo on May 22, 2023 [![](https://blog.iconcommerce.com/hs-fs/hubfs/Icon%20Blog/Posts/HOW%20DOES%20CONVERSATIONAL%20MARKETING/Featured%20image.jpg?width=365&name=Featured%20image.jpg)](https://blog.iconcommerce.com/using-conversational-marketing-to-grow-an-ecommerce-brand) ### [How Does Conversational Marketing Help Me Grow an Ecommerce Brand?](https://blog.iconcommerce.com/using-conversational-marketing-to-grow-an-ecommerce-brand) By Emily Mayer on Jul 25, 2022 [![](https://blog.iconcommerce.com/hs-fs/hubfs/Icon%20Blog/Posts/ARE%20YOU%20REALLY%20CONNECTING%20WITH%20YOUR%20CUSTOMERS/Featured%20image.jpg?width=365&name=Featured%20image.jpg)](https://blog.iconcommerce.com/are-you-really-connecting-with-your-customers) ### [Are You Really Connecting With Your Customers?](https://blog.iconcommerce.com/are-you-really-connecting-with-your-customers) By Emma Stidd on Apr 26, 2022 ![Icon Contact Flair](https://blog.iconcommerce.com/hs-fs/hubfs/Icon%20Contact%20Flair.png?width=1170&height=506&name=Icon%20Contact%20Flair.png) ## Put our insights **to work** Reach out today to see how we can help your business hit growth goals. ![](https://blog.iconcommerce.com/hubfs/raw_assets/public/Icon-22/images/icon-logo.svg) 35 W 8th Street Covington, Kentucky 41001 859.647.7271 - [Retail](https://iconcommerce.com/our-focus/retail/) - [Direct to Consumer](https://iconcommerce.com/our-focus/direct-to-consumer/) - [Marketplace](https://iconcommerce.com/our-focus/marketplace/) - [Work](https://iconcommerce.com/work/) - [About Icon](https://iconcommerce.com/our-agency/about-icon/) - [Partnerships](https://iconcommerce.com/our-agency/partnerships/) - [Our Approach](https://iconcommerce.com/our-agency/our-approach/) - [News & Insights](https://blog.iconcommerce.com) - [Careers](https://iconcommerce.com/careers) - [Get in Touch](https://iconcommerce.com/get-in-touch) ![](https://blog.iconcommerce.com/hubfs/raw_assets/public/Icon-22/images/icon-logo.svg) 35 W 8th Street Covington, Kentucky 41001 859.647.7271 - [Retail](https://iconcommerce.com/our-focus/retail/) - [Direct to Consumer](https://iconcommerce.com/our-focus/direct-to-consumer/) - [Marketplace](https://iconcommerce.com/our-focus/marketplace/) - [Work](https://iconcommerce.com/work/) - [About Icon](https://iconcommerce.com/our-agency/about-icon/) - [Partnerships](https://iconcommerce.com/our-agency/partnerships/) - [Our Approach](https://iconcommerce.com/our-agency/our-approach/) - [News & Insights](https://blog.iconcommerce.com) - [Careers](https://iconcommerce.com/careers) - [Get in Touch](https://iconcommerce.com/get-in-touch) #### Stay Connected Subscribe to The Scope, our monthly newsletter, for marketing POVs from Icon experts, industry updates, and more. © 2026 Icon Commerce [Privacy Policy](https://www.iconmc.com) [Terms and Conditions](https://www.iconmc.com) © 2026 Icon Commerce [Privacy Policy](https://www.iconmc.com) [Terms and Conditions](https://www.iconmc.com)