--- title: News & Insights | SEO description: SEO | Get our take on industry trends, strategic shifts, and any Icon Commerce updates. --- [![](https://blog.iconcommerce.com/hubfs/raw_assets/public/Icon-22/images/icon-logo.svg)](https://iconcommerce.com/) - [Our Focus](https://iconcommerce.com/our-focus) - [Marketplace](https://iconcommerce.com/our-focus/marketplace/) - [Direct to Consumer](https://iconcommerce.com/our-focus/direct-to-consumer/) - [Retail](https://iconcommerce.com/our-focus/retail/) - [Work](https://iconcommerce.com/work) - [Our Agency](https://iconcommerce.com/our-agency) - [About Icon](https://iconcommerce.com/our-agency/about-icon/) - [Our Approach](https://iconcommerce.com/our-agency/our-approach/) - [Partnerships](https://iconcommerce.com/our-agency/partnerships/) - [News & Insights](https://blog.iconcommerce.com) - [News](https://blog.iconcommerce.com) - [The Scope](https://info.iconcommerce.com/newsletter) - [Considered Purchase](https://info.iconcommerce.com/considered-purchase-the-ultimate-guide) - [Co-Marketing](https://info.iconcommerce.com/the-ultimate-retail-co-marketing-guide-for-marketers) - [Careers](https://iconcommerce.com/careers) - [Get in Touch](https://iconcommerce.com/get-in-touch) ![Blog Listing Flair](https://blog.iconcommerce.com/hs-fs/hubfs/Blog%20Listing%20Flair.png?width=620&height=1046&name=Blog%20Listing%20Flair.png) # **News & Insights** Get our take on industry trends, strategic shifts, and any Icon Commerce updates. ## Posts about SEO: [![](https://blog.iconcommerce.com/hs-fs/hubfs/25847-04%20-Blog%20Assets%20Organic%20Growth%20and%20Marketing%20Budget%20Sep20_A_01feature_image%5B1%5D.jpg?width=365&name=25847-04%20-Blog%20Assets%20Organic%20Growth%20and%20Marketing%20Budget%20Sep20_A_01feature_image%5B1%5D.jpg)](https://blog.iconcommerce.com/organic-growth-marketing-budget) ### [What Does Organic Growth Mean for Your Marketing Budget? \[UPDATED\]](https://blog.iconcommerce.com/organic-growth-marketing-budget) By Robin Voter on Sep 1, 2021 [![23085-11_ICON_Blog_Assets_Paying_for_Clicks--feature_image](https://blog.iconcommerce.com/hs-fs/hubfs/23085-11_ICON_Blog_Assets_Paying_for_Clicks--feature_image.jpg?width=365&name=23085-11_ICON_Blog_Assets_Paying_for_Clicks--feature_image.jpg)](https://blog.iconcommerce.com/if-youre-paying-for-all-your-clicks-youre-going-to-go-out-of-business) ### [If You're Paying for All Your Clicks, You're Going to Go Out of Business](https://blog.iconcommerce.com/if-youre-paying-for-all-your-clicks-youre-going-to-go-out-of-business) By Robin Voter on Nov 13, 2019 ![Icon Contact Flair](https://blog.iconcommerce.com/hs-fs/hubfs/Icon%20Contact%20Flair.png?width=1170&height=506&name=Icon%20Contact%20Flair.png) ## Put our insights **to work** Reach out today to see how we can help your business hit growth goals. ![](https://blog.iconcommerce.com/hubfs/raw_assets/public/Icon-22/images/icon-logo.svg) 35 W 8th Street Covington, Kentucky 41001 859.647.7271 - [Retail](https://iconcommerce.com/our-focus/retail/) - [Direct to Consumer](https://iconcommerce.com/our-focus/direct-to-consumer/) - [Marketplace](https://iconcommerce.com/our-focus/marketplace/) - [Work](https://iconcommerce.com/work/) - [About Icon](https://iconcommerce.com/our-agency/about-icon/) - [Partnerships](https://iconcommerce.com/our-agency/partnerships/) - [Our Approach](https://iconcommerce.com/our-agency/our-approach/) - [News & Insights](https://blog.iconcommerce.com) - [Careers](https://iconcommerce.com/careers) - [Get in Touch](https://iconcommerce.com/get-in-touch) ![](https://blog.iconcommerce.com/hubfs/raw_assets/public/Icon-22/images/icon-logo.svg) 35 W 8th Street Covington, Kentucky 41001 859.647.7271 - [Retail](https://iconcommerce.com/our-focus/retail/) - [Direct to Consumer](https://iconcommerce.com/our-focus/direct-to-consumer/) - [Marketplace](https://iconcommerce.com/our-focus/marketplace/) - [Work](https://iconcommerce.com/work/) - [About Icon](https://iconcommerce.com/our-agency/about-icon/) - [Partnerships](https://iconcommerce.com/our-agency/partnerships/) - [Our Approach](https://iconcommerce.com/our-agency/our-approach/) - [News & Insights](https://blog.iconcommerce.com) - [Careers](https://iconcommerce.com/careers) - [Get in Touch](https://iconcommerce.com/get-in-touch) #### Stay Connected Subscribe to The Scope, our monthly newsletter, for marketing POVs from Icon experts, industry updates, and more. © 2026 Icon Commerce [Privacy Policy](https://www.iconmc.com) [Terms and Conditions](https://www.iconmc.com) © 2026 Icon Commerce [Privacy Policy](https://www.iconmc.com) [Terms and Conditions](https://www.iconmc.com)