--- title: News & Insights | adapt & adjust description: adapt & adjust | Get our take on industry trends, strategic shifts, and any Icon Commerce updates. --- [![](https://blog.iconcommerce.com/hubfs/raw_assets/public/Icon-22/images/icon-logo.svg)](https://iconcommerce.com/) - [Our Focus](https://iconcommerce.com/our-focus) - [Marketplace](https://iconcommerce.com/our-focus/marketplace/) - [Direct to Consumer](https://iconcommerce.com/our-focus/direct-to-consumer/) - [Retail](https://iconcommerce.com/our-focus/retail/) - [Work](https://iconcommerce.com/work) - [Our Agency](https://iconcommerce.com/our-agency) - [About Icon](https://iconcommerce.com/our-agency/about-icon/) - [Our Approach](https://iconcommerce.com/our-agency/our-approach/) - [Partnerships](https://iconcommerce.com/our-agency/partnerships/) - [News & Insights](https://blog.iconcommerce.com) - [News](https://blog.iconcommerce.com) - [The Scope](https://info.iconcommerce.com/newsletter) - [Considered Purchase](https://info.iconcommerce.com/considered-purchase-the-ultimate-guide) - 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Will Your Strategy Survive?](https://blog.iconcommerce.com/marketing-through-covid-19) By Lauren (Wenner) Gallagher on Aug 31, 2020 [![](https://blog.iconcommerce.com/hs-fs/hubfs/25528-04%20Blog%20Assets%20Post-CP%20Principles%20Post%20Covid_A_02-feature_image-NEW.jpg?width=365&name=25528-04%20Blog%20Assets%20Post-CP%20Principles%20Post%20Covid_A_02-feature_image-NEW.jpg)](https://blog.iconcommerce.com/4-considered-purchase-principles-brands-should-live-by-during-covid-19) ### [4 Considered Purchase Principles Brands Should Live By During COVID-19](https://blog.iconcommerce.com/4-considered-purchase-principles-brands-should-live-by-during-covid-19) By Shawn Murdock on Aug 24, 2020 [![](https://blog.iconcommerce.com/hs-fs/hubfs/25275-04%20Blog%20Assets%20Marketing%20Automation%20Replace%20Jul20_A_03feature_image.jpg?width=365&name=25275-04%20Blog%20Assets%20Marketing%20Automation%20Replace%20Jul20_A_03feature_image.jpg)](https://blog.iconcommerce.com/marketing-automation-versus-sales-and-marketing-post-covid-19) ### [Will Marketing Automation Replace Sales and Marketing Jobs Post-COVID-19?](https://blog.iconcommerce.com/marketing-automation-versus-sales-and-marketing-post-covid-19) By Robin Voter on Jul 22, 2020 [![](https://blog.iconcommerce.com/hs-fs/hubfs/feature_image-Jul-22-2020-07-58-01-90-PM.jpg?width=365&name=feature_image-Jul-22-2020-07-58-01-90-PM.jpg)](https://blog.iconcommerce.com/mapping-the-post-purchase-journey-for-covid-19) ### [Have You Mapped Your Customer's Post-Purchase Journey for COVID-19?](https://blog.iconcommerce.com/mapping-the-post-purchase-journey-for-covid-19) By Robin Voter on Jul 16, 2020 First Prev [1](https://blog.iconcommerce.com) [2](https://blog.iconcommerce.com/tag/adapt-adjust/page/2) [Next](https://blog.iconcommerce.com/tag/adapt-adjust/page/2) [Last](https://blog.iconcommerce.com/tag/adapt-adjust/page/2) ![Icon Contact Flair](https://blog.iconcommerce.com/hs-fs/hubfs/Icon%20Contact%20Flair.png?width=1170&height=506&name=Icon%20Contact%20Flair.png) ## Put our insights **to work** Reach out today to see how we can help your business hit growth goals. ![](https://blog.iconcommerce.com/hubfs/raw_assets/public/Icon-22/images/icon-logo.svg) 35 W 8th Street Covington, Kentucky 41001 859.647.7271 - 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